Geneva Watch Days 2024

Launched in 2020 by six Founding Members – Breitling, Bvlgari, De Bethune, Girard-Perregaux, H. Moser & Cie. and MB&F – the decentralized event has grown to become a cornerstone for the watchmaking community.

The concept? A common pavilion to showcase the brands’ timepieces to the public, discuss current topics, and celebrate high horology, as well as decentralized locations—boutiques or hotels—for each Maison to welcome watch enthusiasts.

The philosophy? A relaxed and festive atmosphere, a simple yet efficient organization, all with the Jet d’Eau in sight, in the late summer heat.

There are more than 100 exceptional timepieces from 52 participating brands waiting to be discovered at Rotonde du Mont-Blanc, August 29th – September 2nd. Free access.