Swiss fashion label YVY has a new home in Zürich. As of April 2024, the brand moved into its store and studio in Seefeld at Dufourstrasse 31. Founded by Yvonne Reichmuth in 2015, YVY seamlessly combines traditional European leathercraft with modern design, using high-quality Italian leather. Despite being a niche label, YVY has gained international acclaim for its unique, award-winning designs.
To celebrate the occasion, SwissGlam brought fashion aficionados together at YVY’s new space for a launch party hosted by Darya von Bergen. The event offered guests a chance to meet the designer, Yvonne, explore her iconic archive pieces worn by stars like Lady Gaga, Taylor Swift, and Gwen Stefani, and preview the brand’s upcoming collection for Paris Fashion Week.
As a special treat, each guest got the opportunity to enjoy a photoshoot wearing YVY’s empowering leather creations and were impressed by the brand’s distinct style and craftsmanship. Siro&Kris Atelier, YVY’s partner at the space, also showcased its sustainable, customizable furniture, which is crafted in its Winterthur atelier. To top off the evening, Champagne Telmont and KAI Sushi treated everyone to bubbles, refreshments, and delectable bites.
Photos by Christian Hutter
