From kitchen appliances, to vacuum cleaners, and washing machines—since October 2022, it is possible to experience, test, and buy Bosch household appliances directly at Zurich’s Paradeplatz. The customers can expect expert advice, appliance demonstrations, and also inspiring cooking events.
In the renovated premises at Paradeplatz, Bosch offers Zurch citizens the opportunity to see how relaxed everyday life at home can be thanks to smart household appliances from Bosch. All will receive detailed advice from the trained team.
On the first floor of the historic premises, there are mainly small household appliances such as the MUM kitchen machines, which have won several tests, or vacuum cleaners, which can be tested at the “Try Out” station. In addition, there is also the opportunity to choose a favorite color for the refrigerator front, test the energy-saving i-DOS washing machine with automatic dosing function, or find out in detail about accessories for the Cookit – the smart kitchen machine with cooking function.
The spacious and comfortably designed upper floor invites visitors to linger with a breathtaking view of the Paradeplatz and Talacker. It serves as a quiet corner for more detailed product consultation discussions. In the modern ambience of the kitchen area, customers can also be inspired by regular cooking demonstrations.
Katharina Rösinger, CEO of BSH Hausgeräte AG (Switzerland), is convinced by the concept: “As one of the city’s hubs, Paradeplatz is just as much a part of the everyday lives of Zurich residents as Bosch household appliances… For us, the store is a sensible investment in brand visibility and the image of Bosch Home in Switzerland. We are convinced that our retail partners will also benefit from this investment.”
Photos: Bosch Switzerland
